SEO for Real Estate Agents in India

Get Listed in Google My Business

To generate a continuous stream of clients from organic search, get your real estate business listed in Google My Business. Getting listed in Google My Business increases your visibility. It is also essential to ensure your website and content are up to the required standard for securing the top three non-paid positions on Google maps.

• Improve your presence on Google by increasing your reviews and offering Google Map directions to potential clients.
• All the information on your Google My Business profile should be accurate, like your business name, website, address, telephone numbers, email, etc.
• Your address should be correct because Google will mail your authorization code to this address.
• Customize your Google My Business page as per your needs by including business hours and contact information. Try making your business page visually appealing by using photos and use catchy and informative text.

Getting your business listed on Google My Business, multiply the chances of showing up in local search results. It improves your SERP rankings too. Your physical proximity helps you gain a competitive advantage.

Consider Business Listings and Directories

One of the effective ways of driving backlinks is by registering your real estate company with business and real estate directories.

• Identify all directories and lists to register your real estate website.
• Create a basic business profile with your business name, address, contact information, business hours, business description, logo, and relevant images.
• Check your accounts regularly for finding out the prospective queries and be up-to-date with any customer feedback or comments.

Getting registered in business listings and directories convey to potential clients that you are a trusted and reputable real estate agent.

Create and Post Informative Articles and Blogs

If you want to have an online presence, create and post informative articles and blogs. A blog or article that contains unique-optimized content proves to be engaging and informative for your target audience.

• Provide informative articles for your target audience. Let your blogs or articles talk about the neighborhood, the crime rates, the schools, the property prices in that area, social life, and more. Help the audience learn about the neighborhood by outlining the pros and cons.
• Use visual content to maximize the visual appeal of your articles, blogs, and website. Go for visual content such as infographics, photos, videos, and virtual tours.
• Optimize your content for search engines by using keywords and meta descriptions.

Opt for High-Quality Multimedia

Selling homes and properties is dependent on potential buyers' perceptions. High-quality images and video are essential in real estate. Showcasing less-than-helpful images or not having any pictures of the property can drive traffic away from your site. It can hurt your SERP rankings.

Always display virtual tours or high-quality images of properties. It entices potential clients to contact you and learn more about the properties. When including images on your site, consider from an SEO perspective, like the image descriptions and alt tags.

Add Relevant and Location-Specific Keywords

Putting irrelevant keywords or too many keywords is called keyword stuffing. Beware keyword stuffing can hurt your rankings (if Google takes notice). Focus on putting your keywords in the headers, title tags, and body. It will improve your real estate SEO. How to let your consumer know that you are the best Realtor in your city or state? Focus on implementing location-specific keywords and phrases. Location-specific keywords would bring you traffic from people who are in your area.

Optimize Your Listings with Right Keywords

Your listings are part of your website. SEO for real estate listings should also be a part of your keyword strategy. Use words to describe the properties and homes for sale that can help rank highly. Use relevant keywords and terms whenever possible in your listings that appear when people search for homes or properties. By implementing the real estate SEO tips, you can improve your presence in search results. The real estate industry is very competitive. With our effective real estate SEO tips and strategies, you get an optimized website that ranks well even against the big competitors.