Inbound Marketing for Hotels & Resorts

How Inbound Marketing Helps Hotels & Resorts to Increase their Bookings and Lead Generation

We are living in a disrupting market where Social Media has a great influence on consumers and their purchasing behavior. According to the surveys, around 75% of consumers explore Facebook while in the pre-shopping planning stage. They usually look for recommendations from their family and friends on social media. However, the majority of people are buying things from online stores.

It is difficult for hoteliers and hotels with years of experience in the travel industry to leave behind the old advertisement methods like publishing ads in travel magazines and promoting a business on television through retargeting. The costs of inbound marketing are 62% less per lead than outbound marketing.

Traditional marketing is effective in reaching a wide range of audiences. However, not all of them are really able to target a specific audience or connect with the potential clients' group. The inbound marketing method requires low-cost channels for communication, and the main concern is about approaching the targeted audience. And this is what makes this process cost-effective and ideal.

This doesn’t mean that you can’t use a good audiovisual production to market your services. Videos are one of the greatest sources to share valuable content with your customers. Video ads are popular among Internet users, mainly on YouTube and Facebook. On the other hand, you will also be able to save on the cost of promotion.

You can catch many leads through inbound marketing and increase the number of bookings for your hotel business. Getting qualified leads means you will be able to close the deal by spending a minor amount. That’s why we recommend making use of digital marketing techniques to grow your business online. Providing quality content helps you to capture leads from people who are interested in your services. You will be able to win more customers and get an increased number of bookings with the help of inbound marketing.

6 The Benefits of Inbound Marketing for Hotels Chains and Resorts?

Inbound marketing is a strategic approach to traditional marketing because it provides an efficient way of creating the experiences your target audience is looking for on the internet. 80% of people intend to take the company information from different sources. Inbound marketing offers numerous benefits for B2B life science organizations, and all of them give a compliment about each other.

Take a look at 10 different advantages of inbound marketing.

• Sustainable Inbound Marketing
• Generates Relevant leads through
• Enhances Brand Position
• Inbound Marketing Increases Trust
• Inbound Marketing is Cost-effective Solution
• Increased Visibility
• Inbound Marketing Uses Sales & Marketing Together
• Only Prospects/Customers Accept Inbound,
• Inbound Marketing is Managed Under One Platform
• Inbound Marketing Also Involves Some Traditional Methods Too

Inbound marketing offers great advantages for long-term exposure and capturing more customers. SEOFIED INTERNATIONAL offers professional Inbound Marketing services to help you grow your hotel & resorts business online and boost your sales.